Rolex and cinema

A museum dedicated to cinema

Los Angeles finally has its museum of motion pictures. Inaugurated in 2021, the Academy Museum of Motion Pictures is the largest museum dedicated to filmmaking in the United States. Rolex is a Founding Supporter.

A temple to cinema

Inaugurated in September 2021 in Los Angeles, the Academy Museum of Motion Pictures is a must-see for all those passionate about film.

It is the largest museum dedicated to filmmaking in the United States. Located on Los Angeles’ Miracle Mile, the museum is immediately recognizable by its glass dome, designed by Pritzker Prize-winning architect Renzo Piano who also fully renovated the 28,000 square metre (300,000 square feet) building. Inside are over 4,500 square metres (50,000 square feet) of gallery space for temporary and permanent exhibitions, two film theatres, including the 1,000-seat David Geffen Theater, an educational studio and areas for public events and ceremonies.

Rolex is invested in the preservation of legacy and the transmission of expertise.

Bubble roof — Rolex is a Founding Supporter of the Academy Museum of Motion Pictures, which was designed by Pritzker Prize-winning architect Renzo Piano.

Rolex: Founding Supporter of the Academy Museum of Motion Pictures

As a Founding Supporter of the museum, Rolex reaffirms its commitment to spotlighting talent, fostering excellence, safeguarding legacy and ensuring that knowledge and skills are passed on to future generations.

By shining a light on the past, present and future of film, the museum plunges visitors into the unique world of cinema, through original exhibitions, screenings, publications, educational programmes and exceptional collections.

The museum displays a vast selection of objects relating to film production and film technology, presenting the diverse, international and complex stories of moviemakers and the works they create. Among the hundreds of objects on display are the sole surviving shark from the filming of Jaws, made from the original mould, and items evoking directors from Pedro Almodóvar to Agnès Varda.

The Rolex Gallery

On the museum’s third floor, the modular exhibitions inside the Rolex Gallery are designed as singular journeys through different moments in film history. Visitors are plunged into the work and world of directors from around the globe. Installations in the Stories of cinema core exhibition reveal the many aspects of moviemaking – animation techniques, special effects, artists, history and social impact – through diverse voices that convey the magic of the big screen. The space also features an immersive multimedia installation specially created for the museum by legendary Spanish filmmaker Pedro Almodóvar.

In Inventing Worlds and Characters, visitors learn how artists and technicians develop elements that go into creating a film, from the initial idea to the final production. Models, costumes and animation celluloids are among the many objects on display.