Cookies

Purpose

This policy sets out the basis on which Rolex SA (“we”, “our” or “us”) use cookies on our website www.rolex.com.

Cookies & web beacons

A cookie is a small file of letters and numbers that is stored on the hard drive of your device. Cookies are used to distinguish you from other users of our website. This helps us to understand how you are using our website.

Amending cookies & web beacons

For our website, you can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you block or delete all cookies from our website, the website should still work. By continuing to browse our website, you are agreeing to the use of cookies.

First-party cookies

These cookies are set by rolex.com, in order to ease your navigation and remember your settings.

You will find below the list of the first party cookies used on rolex.com

Cookie name / rlx-language
Cookie purpose / This cookie is used to determine the language used to navigate the website.
Cookie expiration / 1 year
Storage / This cookie is stored under the .rolex.com domain.

Performance cookies

Rolex uses performance & tracking solutions to further improve our website in order to always provide you with the best possible online experience tailored to your needs.

Analytics tools

Adobe:

Adobe Analytics is a solution that helps Rolex understand how people use rolex.com (for example, which web page visitors go to, how long they stay or whether they return). Data collected remains anonymous.

Adobe Advertising Cloud (formerly known as Adobe Media Optimizer) is a solution that helps Rolex to unify all paid campaigns across search, social, display, and video. Data collected remains anonymous.

COOKIE USAGE :

Cookie name / adobeujs-optin
Cookie purpose / Determines whether the user has accepted the cookie consent box.
Cookie expiration / 1 day
Storage / This cookie is stored under the .rolex.com domain.

Cookie name / AMCV_###@AdobeOrg
Cookie purpose / This cookie is used to determine the number of days since a user last visited the website.
Cookie expiration / 13 months
Storage / This cookie is stored under the .rolex.com domain.

Cookie name / AMCVS_###@AdobeOrg
Cookie purpose / This cookie is used to set and store a unique visitor ID which is used across Experience Cloud Solutions. This ID helps to recognize the user.
Cookie expiration / Session cookie
Storage / This cookie is stored under the .rolex.com domain.

Cookie name / demdex
Cookie purpose / Audience Manager sets this cookie to assign a unique ID to a site visitor. The demdex cookie helps Audience Manger perform basic functions such as visitor identification, ID synchronization, segmentation, modeling, reporting, etc.
Cookie expiration / 180 days
Storage / This cookie is stored under the .demdex.net domain.

Cookie name / dextp
Cookie purpose / Audience Manager sets this cookie to record the last time it made a data synchronization call. The dextp cookie contains a data provider name or ID and a UNIX UTC timestamp formatted as pipe-delimited strings. In the examples, italics represents a variable placeholder.
Cookie expiration / 180 days
Storage / This cookie is set as the .demdex.net domain.

Cookie name / dpm
Cookie purpose / DPM is an abbreviation for Data Provider Match. It tells internal, Adobe systems that a call from Audience Manager or the Adobe Experience Cloud ID Service is passing in customer data for synchronization or requesting an ID.
Cookie expiration / 180 days
Storage / This cookie is stored under the .dpm.demdex.net domain.

Cookie name / ev_sync_dd
Cookie purpose / A third-party, ad exchange-specific cookie that syncs the Advertising Cloud surfer ID with the partner ad exchange. It's created for new surfers and sends a synchronization request when it's expired.
Cookie expiration / 31 days
Storage / This cookie is stored under the .everesttech.net domain.

Cookie name / everest_g_v2
Cookie purpose / This cookie is created after a user initially clicks a client's ad, and is used to track user clicks and interactions on the website with a user ID.
Cookie expiration / 1 year
Storage / This cookie is stored under the .everesttech.net domain.

Cookie name / s_cc
Cookie purpose / This cookie is set and read by the JavaScript code to determine if cookies are enabled.
Cookie expiration / Session cookie
Storage / This cookie is stored under the .rolex.com domain.

Cookie name / s_ecid
Cookie purpose / This cookie is used to set and store a unique visitor ID which is used by Experience Cloud Solutions. The purpose of this cookie is to allow persistent ID tracking in the 1st-party state and is used as a reference ID if the AMCV cookie has expired.
Cookie expiration / 13 months
Storage / This cookie is stored under the .rolex.com domain.

Cookie name / s_sq
Cookie purpose / This cookie is set and read by the JavaScript code when the SelectMap functionality or the Activity Map functionality are enabled; it contains information about the previous link that was selected on by the user.
Cookie expiration / Session cookie
Storage / This cookie is stored under .rolex.com domain.

Akamai:

Akamai is a global Content Delivery Network (CDN) providing web and Internet security services.

COOKIE USAGE:

Cookie name / AKA_A2
Cookie purpose / This cookie is used to speed up content delivery on websites using the adaptive acceleration feature, which enables DNS Prefetch and HTTP2 Push.
Cookie expiration / 1 hour
Storage / This cookie is stored under the .rolex.com domain.

Cookie name / akacd_PROD-rolex_com
Cookie purpose / This cookie contains the information of the phased release (Akamai's release system) of www.rolex.com.
Cookie expiration / Session cookie
Storage / This cookie is stored under the www.rolex.com domain.

Cookie name / RT
Cookie purpose / This cookie contains information on the users session to support Akamais cache functionality.
Cookie expiration / 7 days
Storage / This cookie is stored under the .rolex.com domain.

Contentsquare:

Contentsquare is a solution which aggregates usage and frequency data so as to improve user experience. Statistics created are anonymous.

COOKIE USAGE:

Cookie name / _cs_c
Cookie purpose / This cookie is used by Contentsquare to save the user consent to be tracked.
Cookie expiration / 13 months
Storage / This cookie is stored under the .rolex.com domain.

Cookie name / _cs_id
Cookie purpose / This cookie contains Contentsquare’s user identifier.
Cookie expiration / 13 months
Storage / This cookie is stored under the .rolex.com domain.

Cookie name / _cs_mk_aa
Cookie purpose / This cookie is used for Adobe Analytics integration. It stores the value of the csMatchingKey which is a random number plus timestamp in milliseconds.
Cookie expiration / 30 minutes
Storage / This cookie is stored under the .rolex.com domain.

Cookie name / _cs_s
Cookie purpose / This cookie contains the number of page views within the running session for Contentsquare Solution.
Cookie expiration / 30 minutes
Storage / This cookie is stored under the .rolex.com domain.

Cookie name / _cs_cvars
Cookie purpose / This cookie contains session custom variables in URL format.
Cookie expiration / Session
Storage / This cookie is stored under the .rolex.com domain.

Dynatrace:

Dynatrace is a tool for Application Monitoring Performance (APM) to ensure an expected level of service, measured by performance indicators and user experience. The role of APM solutions is to identify application performance problems before users suffer the consequences.

COOKIE USAGE:

Cookie name / dtCookie
Cookie purpose / This cookie is used to track a visit across multiple requests.
Cookie expiration / Session cookie
Storage / This cookie is stored under the .rolex.com domain.

Cookie name / dtLatC
Cookie purpose / This cookie is used to measure server latency for performance monitoring.
Cookie expiration / Session cookie
Storage / This cookie is stored under the .rolex.com domain.

Cookie name / dtPC
Cookie purpose / This cookie is used to identify proper endpoints for beacon transmission; includes session ID for correlation.
Cookie expiration / Session cookie
Storage / This cookie is stored under the .rolex.com domain.

Cookie name / dtSa
Cookie purpose / This cookie is used to save user action names, such as Click on Login across different pages.
Cookie expiration / Session cookie
Storage / This cookie is stored under the .rolex.com domain.

Cookie name / rxVisitor
Cookie purpose / Visitor ID to correlate sessions.
Cookie expiration / 180 days
Storage / This cookie is stored under the .rolex.com domain.

Cookie name / rxvt
Cookie purpose / Session timeout.
Cookie expiration / Session cookie
Storage / This cookie is stored under the .rolex.com domain.

LinkedIn:

The LinkedIn Insight Tag is a piece of lightweight JavaScript that enables in-depth campaign reporting and helps us gain valuable insights about our visitors. We use the LinkedIn Insight Tag to track conversions, retarget website visitors, and unlock additional insights about members interacting with our LinkedIn ads.

COOKIE USAGE:

Cookie name / AnalyticsSyncHistory
Cookie purpose / This cookie is used to store information about the time a sync took place with the lms_analytics cookie.
Cookie expiration / 30 days
Storage / This cookie is stored under the .linkedin.com domain.

Cookie name / UserMatchHistory
Cookie purpose / This cookie is used by LinkedIn Insight Tag to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences.
Cookie expiration / 30 days
Storage / This cookie is stored under the .linkedin.com domain.

Cookie name / bcookie
Cookie purpose / This browser cookie is used to identify each device accessing LinkedIn to detect abuse of the platform.
Cookie expiration / 1 year
Storage / This cookie is stored under the .linkedin.com domain.

Cookie name / li_gc
Cookie purpose / This cookie is used to store consent of visitors regarding the use of cookies for non-essential purposes.
Cookie expiration / 6 months
Storage / This cookie is stored under the .linkedin.com domain.

Cookie name / lidc
Cookie purpose / This cookie is used to facilitate data center selection.
Cookie expiration / 1 day
Storage / This cookie is stored under the .linkedin.com domain.

Meta:

The Meta tag is a JavaScript code snippet that enables identification cookies for users interacting through Facebook, Instagram or any other application that uses Meta products.

COOKIE USAGE:

Cookie name / _fbp
Cookie purpose / The Facebook browser ID value stored in the _fbp browser cookie under the Rolex domain.
Cookie expiration / 3 months
Storage / This cookie is stored under the .rolex.com domain.

Quantcast:

Quantcast is a Consent Management Platform (CMP) solution that helps Rolex provide users with options to exercise their consent preferences and legitimate interests at granular levels.

COOKIE USAGE:

Cookie name / d
Cookie purpose / A value of a third-party cookie set in the quantserve.com domain which is a domain managed by Quantcast.
Cookie expiration / 3 months
Storage / This cookie is stored under the .quantserve.com domain.

Cookie name / euconsent-v2
Cookie purpose / This cookie is used to store a user's "service" consent which restricts consent choices only to the current site, and does not honor choices made on other sites.
Cookie expiration / 13 months
Storage / This cookie is stored under the .www.rolex.com domain.

Cookie name / mc
Cookie purpose / A value of a third-party cookie set in the quantserve.com domain. The value of this cookie is a compact encoding of the mc cookie’s membership in retargeting segments and information about third-party partners of Quantcast, such as advertising exchanges.
Cookie expiration / 1 year
Storage / This cookie is stored under the .quantserve.com domain.

Cookie name / __qca
Cookie purpose / This cookie is used to accurately track visitors for website traffic.
Cookie expiration / 13 months
Storage / This cookie is stored under the .rolex.com domain.