I was convinced that my life’s success revolved around precision.
Cutting-edge classicism
A new milestone
Since the brand’s creation in 1908, Rolex has pursued the fundamental conviction of its founder, Hans Wilsdorf, that the future of the wristwatch is inseparable from superlative performance. Heir to the brand’s aesthetic heritage and boasting exclusive watchmaking innovations, the elegant Perpetual 1908 marks a new milestone in the Manufacture's quest for excellence. This fine example of Rolex’s watchmaking prowess, with Superlative Chronometer certification, brings classicism to the future.
Rolex must continuously strive to think and act differently from the rest.
Bold origins
In 1908, the Rolex brand was created in a bold move, that of Hans Wilsdorf, who completely transformed the history of watchmaking with his innovative vision for a precise and reliable wristwatch. This quest for excellence continues today, helping to improve the superlative performance of Rolex watches. Building on these technological advances, the 1908 upholds the aesthetic identity of its origins. Through this timepiece, the Manufacture rises to the challenge of slenderness. The ultimate harmonious watch, the 1908 and its case crafted from 18 ct gold or 950 platinum pave the way for a watchmaking future where delicacy and performance go hand in hand.
The 1908 perpetuates the original boldness of Rolex.
Classic style, perpetually reinvented
While Hans Wilsdorf’s revolutionary innovations concerned the technical features of the wristwatch, they were also the fruit of an extremely strong aesthetic vision. The silhouette of the case as well as the design of the 1908’s dial reinvent the classic – yet very modern – spirit of the original Oyster Perpetual watches of 1931. Displayed on its face are the Arabic numerals 3, 9 and 12, as well as a small seconds hand at 6 o’clock. Meanwhile, the faceted 18 ct gold hour markers harmoniously match the different styles of hands: sword-shaped for the minutes and Breguet for the hours. The 1908 is fitted with a black or brown alligator-leather strap with green lining, and features a Dualclasp with two symmetrical blades.
A Superlative Chronometer
While the aesthetics of the 1908 are a clear tribute to the first Oyster Perpetual watches, its movement concentrates the most recent technological innovations. Calibre 7140 was created by incorporating a maximum number of Rolex’s existing components, then assembled following an exacting protocol of unparalleled precision. Fitted with the Syloxi hairspring, Chronergy escapement and Paraflex shock absorbers, it has a guaranteed power reserve of approximately 66 hours and a high level of chronometric performance (−2/+2 seconds per day). The 1908’s transparent sapphire case back reveals the quality of the movement’s finishes, particularly the exclusive Rolex Côtes de Genève decoration and the openwork oscillating weight in yellow gold. And while it presents a seductively elegant and delicate dial, it is also Superlative Chronometer certified and waterproof to a depth of 50 metres (165 feet).
And the end of the story? There is no end in sight for the moment.
Revealing time
By celebrating the year of the brand’s founding with a new model, Rolex has established a perpetual dialogue between its bold origins and its skills and experience. This glimpse of the past is not only a tribute, but also the revelation of a new mode of expression for the watchmaking Manufacture, whose quest for excellence has continued for over a century. The 1908 symbolizes this constant re-examination of what has been achieved while setting tradition in motion. It is an invitation to reveal essential facets of one’s history in order to surprise and open new perspectives.
